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Welcome to the jungle where in a clever metaphor of today's business climate the authors have spun a light-hearted tale of Leader Monkey and his entrepreneurial exploits. Driven by his passion for his work and desire to be the best, Leader branches out from his banana-picking job where he is undervalued and his outstanding achievements underappreciated. He embraces change and creates his own successful monkey business based upon such simple, sound business principles as: Monkeys should be treated and rewarded according to how well they perform; treating customers like royalty breeds loyalty; hire for attitude; fix the systems and the processes, not the animals; and more.
Marketing and Public Relations platform to include:
Corporate speaking engagements
5-city tour
National business magazine articles
National radio campaign
Regional television campaign
Major national newspaper coverage
Title | : | Monkey Business |
Author | : | Sandy Wight |
Publisher | : | Gibbs Smith Publisher |
ISBN | : | 9781423604501 |
Edition | : | 2007 |
Number of Pages | : | 117 |
Country | : | India |
Language | : | English |
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