Nudge : Improving Decisions About Health, Wealth and Happiness (পেপারব্যাক)

Nudge is a one of a kind book which will help the readers make better choices in life. Drawing on years of research in the fields of behavioral science and economics, Thaler and Sunstein offer a brand new outlook on preventing innumerable mistakes we make when it comes to investments and food choices. The book also discusses about the concept of 'choice architecture' and how it can successfully influence people to make good decisions. The authors show that by getting to know how people think, suitable choice environments can be created, which will automatically make it easier for people to choose what is best for themselves and the society. Packed with colorful examples, Nudge will make for an entertaining and enthralling read.