Jeanne Bliss is not an observer of how businesses grow through customer focus and experience - before writing and speaking on the topic - she pioneered practices for how to do this work for 25 years. Reporting to the CEOs of Lands' End, Microsoft, Allstate, Mazda and Coldwell Banker corporations - she held the very first customer experience or chief customer officer role within those organizations. She learned how to push the customer rock up the hill by having it strapped to her own back - where she learned the skills to transform a company to earn the right to growth - by improving customers' lives. And in doing so, has become one of the chief architects of the customer experience movement.